For too many people, being happy at home is pretty much an abstract idea, something they can’t know or imagine, until it appears on some taste maker’s must-have list, or in a magazine, or reposted on Tumblr. A home sweet home is not curated or produced by acquiring a perfect arrangement of chairs, lamps and friends. A real living space is made from living, not decorating. A bored materialist can’t understand that a house has to become a home. It happens, not through perfection but by participation.
Andy & Elsa Beach, Apartamento issue #07 (also on the About page of the Apartamento web site) (link)
While more light hearted than usual, these thoughts echo through the hollow walls of todays designer construct-on-mass housing and furniture. It is one thing to borrow ideas from a design magazine to improve your living room, it is another to recreate a faux home in an attempt to satiate the obsession our society has with material possession and the desire to keep up with the Joneses.