On Reading.

More than nine-tenths of all literate men and women certainly read nothing but newspapers, and consequently model their orthography, grammar and style almost exclusively on them and even, in their simplicity, regard the murdering of language which goes on in them as brevity of expression, elegant facility and ingenious innovation; indeed, young people of the unlearned professions in general regard newspaper as an authority simply because it is something printed. […] The art of not reading is a very important one. It consists in not taking an interest in whatever may be engaging the attention of the general public at any particular time. When some political or ecclesiastical pamphlet, or novel, or poem is making a great commotion, you should remember that he who writes for fools always finds a large public. – A precondition for reading good books is not reading bad ones: for life is short.

Arthur Schopenhaur (1851) On Books and Writing